History of Luck Chevrolet

Luck Chevrolet was founded by James N. Luck in 1916 as "The J.N. Luck Motor Company."  Before he bought the Chevy franchise for the Ashland area, he and his brother, S.A. Luck, ran a livery and boarding stable for horses in town. After he passed away, his son, J. Ferrell Luck, ran the business. in 1938, Ferrell moved the business from the center of town (across from the Ashland Theater) to the corner of College Avenue and US Route 1.

 


During WWII, vehicle sales came to a halt. To make a living, Luck Motor Company's employees sold referigerators. We also were an Esso (Exxon) dealer until the 1960's. Ferrell Luck sold the dealership to his brother-in-law, Joe Stiles around 1967. In 1968, Ferrell's son, Jack Luck, came to work at the dealership. In 1972, Joe moved the dealership south on Route 1 to the corner of Ashcake Road.

Shortly after the move, Joe's son, Eddie Stiles, was employed at Luck Chevrolet. In 1990, Jack Luck's son (and Joe Stiles' great nephew), Ross Luck, joined the ranks. Today, Joe, Jack, Eddie, and Ross are working together as the management team at Luck Chevrolet.


The
The founder of Luck Chevrolet, James N. Luck, holding a Chevy Sales Leadership award in 1926.
In 2001, Luck Chevrolet received the Better Bureau Torch Award for marketplace integrity and ethical business practices. We are one of the few auto dealers in the state to receive such a prestigious award. With our low-key, no-hassle selling style and commitment to our customers, one can see why our customers truly enjoy their buying experiences here at Luck Chevrolet.

 

 
Luck Chevrolet in the late 1980's
Arial photo of Luck Chevrolet in 1951. Note the Esso gas pumps. Hardees now occupies this lot in Ashland. 
Make Luck Chevrolet your next destination when buying a new Chevrolet or your next used vehicle. Shopping for a car, van, or truck? Buy it from LUCK!

 
Luck Chevrolet in 1951; Hardees now occupies this lot in Ashland.

Luck Chevrolet in the late 1980's.


Luck Chevrolet
516 S. Washington Highway
mailing: PO Box 1597
Ashland, VA 23005
Main Phone: (804) 368-1578
Email: Contact Us
Fax: (804) 798-1143
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